The more money you make, the happier you will be? Not necessarily.

A recent study from Princeton University found that the optimal number is $75,000 a year.

Two types of happiness:

The researchers used two main categories of happiness for their study:

Type 1: Your changeable, day-to-day mood

Type 2: A deeper sense of satisfaction about how your life is going in general

Why is $75,000 the magic number?

Researchers found that while lower income did not cause sadness itself, it certainly made people feel more overwhelmed by the problems they already had.

錢賺得越多，就越幸福嗎？不一定。

普林斯頓大學最近一項研究發現，最理想的薪資是每年7萬5千美元。

兩種幸福的定義：

研究者在研究中使用了兩種不同類型的幸福：

第一種：每天都在改變的心情

第二種：對於人生更深層次的滿足感

那為什麼7萬5千美元是魔力數?

研究者發現，儘管較低的工資本身並不會引起悲傷，但它會讓生活中已有的問題顯得更難承受。

About the real problems of companies:.

Supply and demand is always the root problem in business.

It’s hard enough to invent and manufacture and market a product, but then the logistics and mechanics of getting it to the people who want it, when they want it – this is how companies die and how ulcers are born.

About wealth:

The night before Nike went public, I sat in front of the TV with my wife Penny.

Neither of us was really watching. She was reading a book and I was doing calculations in my head.

By this time next week my business partners Bowerman would be worth $9 million.

Cale $6.6 million. … Fantasy numbers.

關於公司面臨的實際問題：

供需是企業的根本問題。

發明、生產、推廣一個產品已經很艱難，但接下來你還需要解決物流、配送等等，這就是很多企業倒閉的原因，也是我們長潰瘍的原因。

關於財富：

耐克上市的前一夜，我跟太太Penny坐在電視機前。

但我們都沒有真正在看電視。她在看書，而我則在腦海裡計算。

下個星期的這個時候，我合夥人Bowerman的身家會是9百萬美元；Cale660萬…夢幻般的數字。

Shoe Dog is a memoir by Phil Knight, the founder of Nike Rich with insight, humor and hard-won wisdom, this book is also studded with lessons – about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

About business:

When you make, improve, or deliver something; when you add some new thing or service to the lives of strangers that makes them happier, healthier, safer, or better; and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is — you’re participating more fully in the whole grand human drama.

《鞋狗》是耐克創始人Phil Knight的回憶錄。

這本書充滿了洞見、幽默和來之不易的智慧。書裡也處處都是珍貴的經驗：從如何白手起家創業、克服困難到最終在世界上留下自己的印記。

關於商業：

當你做出、改進或者交付一樣東西：當你做出新創意、提供新服務，讓陌生人的生活更快樂、更健康、更安全、更美好時。而且當你用更乾脆、更高效，更聰明的方法做這些事時，你就在更完整地參與人間這部宏偉的大戲。

The 10,000 Hour Rule — popularized by pop psych writer Malcolm Gladwell in his book “Outliers”— may not be much of a rule at all.

The principle holds that 10,000 hours of “deliberate practice” are needed to become world-class in any field.

When psychologists talk about deliberate practice, they mean practicing in a way that pushes your skill set as much as possible.

In “Outliers,” Gladwell argues that early access to getting 10,000 hours of practice allowed the Beatles to

It also helped Bill Gates to become one of the richest men in the world, thanks to using a computer since his teen years.

一萬小時定律，這個被流行心理作家Malcolm Gladwell在其《Outliers》一書中普及的概念，也許根本不是一條定律。

這條理論指出在任何一個領域想達到世界一流水平，需要一萬個小時的“刻意練習”。

心理學家所說的刻意練習，指的就是盡全力讓你的技術提升的練習方法。

在《Outliers》一書中，Gladwell稱，一萬小時的練習，幫助披頭士樂隊成為世界上最偉大的樂隊。這都歸功於他們日以繼夜的演出。

一萬小時定律也幫助比爾蓋茨成為世界首富，這都歸功於他在青少年時期大量使用電腦。

Say what you will about Kim Kardashian, but there’s no denying the reality TV star is also a savvy businesswoman.

She’s the executive producer on her family’s hit, long-running reality show which was recently renewed for a reported $100 million for the next four years.

Kim also has a super successful video game app, which brought in $80 million in revenue in 2015.

She has numerous product endorsement deals, a selfie book, and nearly 80 million Instagram followers.

Forbes estimates that she has earned $50 million so far in 2016, with a total net worth of over $150 million.

不管你對金·卡戴珊有什麼看法，不可否認的是這位真人秀明星也是一位機智的女商人。

她擔任家族真人秀的執行製作人，節目已經頗有年頭。據說最近還以1億美金的價格被續訂四年。

卡戴珊還擁有一個非常成功的遊戲app。這款遊戲在2015年獲得了八千萬美元收益。

她還擁有好幾份產品代言合同、出過一本自拍書、並擁有將近八千萬Instagram粉絲。

福布斯估算她2016年目前為止，已經賺了近5千萬美元，總資產超過一億五千萬美元。

For the first time in history in recent years, single women outnumbered married women in America.

Among young adults, their numbers have exploded. Forty-six percent of women under 34 are not married.

The stigma of the “spinster” simply sounds antique. For many, being single means a sense of  liberation.

The rise of the single woman is echoed in China.

Historically, women in China who were unmarried by the age of 30 faced the stigma of being labeled a spinster. But in recent years, many women are pushing back.

In a beauty ad that went viral earlier this year, Chinese women described the enormous pressure they face to get married — and all the reasons they’re refusing.

近代歷史上，美國單身女性的數量第一次超過了已婚女性。

年輕人群中，單身女性的數量激增。三十四歲以下女性中，有百分之四十六未婚。

“老姑娘”的歧視性稱呼已經過時。對於很多女性來說，單身意味著一種自由。

單身女性的崛起也同時發生在中國。

曾經，三十歲還沒結婚的女性就被冠以老姑娘的名號。但近年來，越來越多女性都對此作出反抗。

比如今年年初有個非常火爆的護膚品廣告，紀錄了中國女性所面臨的巨大婚姻壓力，以及她們抗拒這種壓力的原因。

When you call someone a friend, it goes without saying that they also consider you a friend – you like them, they like you, it’s a reciprocal thing.

But a recent MIT study has found that this is probably only true about 50 percent of the time – only half of perceived friendships are actually mutual.

This perception gap is partly caused by our need to maintain a favorable self-image: “We like them; they must like us.”

The definition of friendship has also grown more fluid in this day and age with the rise of social media.

Are your Facebook and WeChat friends really your friends? Or are they acquaintances at best?

Are friendships bound to become more transactional and commoditized as one enters adulthood?

當你稱某人為朋友的時候，不用說他們也會把你當作朋友-你喜歡他們，他們喜歡你，這是一件互相的事情。

但是最近麻省理工學院的一項研究卻發現，這句話可能只有一半時候是正確的，也就是說只有一半所謂的友誼是雙向的。

這個觀念差異一大部分源於人們對維持良好自我形象的需求：“我們喜歡他們，他們一定也喜歡我們。”

隨著社交媒體的興起，友誼的定義現在已經越來越靈活、多變了。

你的Facebook好友和微信朋友真的是你的朋友嗎？還是他們至多只是熟人？

長大成人後，友誼就一定會變得更加交易性、商品化嗎？

Well, technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.

My first job, I was in-house at a fur company with this old-pro copywriter, a Greek named Teddy. And Teddy told me the most important idea in advertising is new, creates an itch. You simply put your product in there as a kind of calamine lotion.

He also talked about a deeper bond with the product: nostalgia. It’s delicate but potent.

科技是炫目的誘惑。不過有一些珍貴的機會，讓我們能深層吸引大眾，而不只是一瞬間的接觸。這就是當他們對某個產品產生情感紐帶的時候。

我的第一份工作是在一家皮草公司內部做廣告。一起工作的一個老手叫Teddy，是個希臘人。他告訴我，廣告最重要的一點就是要新，要創造一種撩人之癢。接下來把你的產品敷上去，當止癢的爐甘石藥膏。

但是他也談到了一種和產品間更深層次的情感聯繫：對過去的依戀。它薄如蟬翼，但是強而有力。

I love this new service. It‘s Uber for dog walking. I can get a dog walker anytime I want.
我太喜歡這個新服務了。是遛狗界的優步。只要我需要，就能立即找到人幫我溜狗。

Hey honey, what are you reading?
親愛的，你在讀什麼呢？