Unit 22
Getting a client buy-in Part 2

Workplace English/Communication skills


Share your ideas with your teacher and try to make sentences.

What do you think are the trending products / services that are on-demand today?


Repeat  these  sentences  after  your  teacher.

1. customer engagement (phr.) 客戶吸引力、客戶參與度
How can we increase our customer engagement?

2. ultimately  (adv.) 最終
How can we ultimately utilize our resources?

3. demo (n.) 展示、演示
Can we show them our product demo?

4. decorating (v.) 裝飾
Do you think John can finish decorating by tomorrow?

5. prompt (v.) 提示
Can you give me a prompt if it is time to go?

6. courtesy (n.) 好意,禮節、免費提供
He wrote back to her out of courtesy.

7. displays  (v.) 陳設、陳列
The store displays must be consistent.


Read the dialogue aloud with your teacher.

Rudy, what we’re proposing is a strategy based around driving customer engagement through digital tools to ultimately help you increase revenue. I’ve prepped a demo that I’d like to show you.

Of course.

Now this is Lisa. She’s 28, works in marketing, enjoys fashion, music, decorating: In other words, your typical customer. With our solution, the minute she walks into one of your stores, she receives a prompt to connect to free Wi-Fi, courtesy of your store.

Ok. And what happens next?

She’s taken to a landing page where she sees beautifully curated content of new decorating trends this season.

Well, we already do that in our store displays.

Yes, and you do a wonderful job of that. But we can help you expand and scale what  you do in your stores to reach a significantly bigger audience.

Ok. Sorry, I didn’t mean to interrupt. Please continue.

As Lisa browses the content, she will receive information on where to find the items in the store and be able to see customer reviews.

Will she be able to purchase the items on her phone too?

Yes. She’ll have the option of purchasing it in-store or on her phone. It will help you deliver a great shopping experience without relying on sales clerks. She will also receive digital coupons. In addition, we’ve designed a social layer to encourage her to share her shopping experience in her social media circle.

Um. Well, I can’t say I’m completely sold. But you’ve definitely answered many of my questions.

And Rudy besides what you just saw, we‘ll also give you an invaluable data footprint to give you customer insights you’ve never had before. In today’s world, you really can’t afford to miss those.

Ok, Terry. I like what I saw today and would like to move ahead with a proof of concept trial.

That’s excellent! Let’s look at the specifics then…


The suffixes -ed/-ing

When we are talking about business, we’re fundamentally talking about selling things. But when we use the words sell or sold, we’re not always talking about business. We can also sell someone on an idea, which means convince or persuade them. For example, in today’s lesson, the client tells the agent that he’s not quite “completely sold”, which means that he’s interested in the idea, but hasn’t been totally persuaded yet.

1. How did you manage to sell your wife on the idea of a separate vacation?

2. Frankly, I’m just not sold on the strategy.

3. I’m still not really sold on the idea of mobile payments. Are they safe?

4. Our client is as good as sold on the project: we just need to nudge him over the finish line.

5. ____________________________________________________________.


Make a conversation with your teacher.

1.What do you think are the disadvantages of having an online shop?