Unit 21
Getting a client buy-in Part 1

Workplace English/Communication skills


Share your ideas with your teacher and try to make sentences.

What do you think is a product buy in?


Repeat  these  sentences  after  your  teacher.

1. eager (adj.) 熱切地
Why are you so eager to buy this?

2. solid  (adj.) 堅實的、穩固的
We need to have solid customers.

3. leveraging (n.) 利用
We should try leveraging our product for a greater profit.

4. merge (v.) 合併、結合
The two lanes merge going into the tunnel.

5. concern (v.) 擔憂、顧慮
You can raise your concerns to us miss.

6. cannibalizing (v.) 損害、蠶食
Stop cannibalizing small businesses.

7. granted  (v.) 固然
Granted that you are correct, you may find it hard to prove your point.


Read the dialogue aloud with your teacher.

Terry, thanks for coming in today. I took a good look at your proposal. I’ve got a few questions that I was hoping you could answer.

Of course. I’m eager to hear your feedback, Rudy.

Now we have a solid retail operation, but I must admit that we haven’t been very successful in leveraging mobile technologies.

I believe we could help you make that difference. We’ve worked with many offline retailers to help them merge the best of both their offline and online experiences.

Well it makes sense. But my main concern is that wouldn’t your product be cannibalizing the offline shopping experience? If a customer chooses to come into one of our stores, I want them to be buying things there and then. I don’t want them to be comparing prices online, Facebooking and Instagramming.
這是大勢所趨。不過我主要的顧慮是你們的產品會不會損害到我們的實體購物體驗?如果客戶來了我們的實體店,那我希望他們直接在店裡買東西。我可不想他們在店裡,一邊上網比價格,一邊玩Facebook, Instagram。

But they’re already doing that. We’ve carefully studied your customers while they were in your stores. Granted some of them come in, grab what they want and leave within minutes. But a lot of them were doing exactly what you just described.

That’s why we have a problem. Our shoppers are engaged with their smartphones instead of our products. The last thing we want to do is to push them further down that direction.


Or therein lies the opportunity for you. What we’re proposing is that you nudge and improve the shopping experience by using mobile tools that will make shopping more engaging, rewarding and social.

And you think that’s going to increase our bottom line?

From our experiences, yes. And here’s how…


The suffixes -ed/-ing

In today’s lesson, we have two words that are very similar, but with very different meanings: engaged and engaging. Many English learners, even at high levels, often confuse adjectives that end with the suffix “ing” or ed”. For example, it’s not uncommon to hear a bored person say (usually to some laughter) “I am very boring”. Remember that something that has the “ing” suffix, such as something that is boring, will make someone have or feel the word with the “ed” suffix, such as bored. Or, if something is interesting, you will be interested. Here are a few more examples.

1. I’m really interested in her. I’d like to get to know her better.

2. She’s really interesting. I’d like to get to know her better.

3. The professor showed her students a fascinating film about history.

4. The students were all fascinated by the film their professor showed.

5. It’s an intriguing idea, but I’m afraid we don’t have the resources to develop it.

6. Although they were intrigued by the idea, the company didn’t have the resources to develop it.

7. _________________________________________________________________.

8. _________________________________________________________________.


Make a conversation with your teacher.

1.What factors do you think will influence a client to buy or not buy from you?