Unit 22
Getting a client buy-in
Part 2
職場攻略/市場業務
Workplace English/Communication skills
BRAIN STORM
Share your ideas with your teacher and try to make sentences.
What do you think are the trending products / services that are on-demand today?
VOCABULARY
Repeat these sentences after your teacher.
1. customer engagement (phr.) 客戶吸引力、客戶參與度
How can we increase our customer engagement?
我們如何增加客戶參與度？
2. ultimately (adv.) 最終
How can we ultimately utilize our resources?
我們最終將如何利用我們的資源？
3. demo (n.) 展示、演示
Can we show them our product demo?
我們可以向他們展示我們的產品演示嗎？
4. decorating (v.) 裝飾
Do you think John can finish decorating by tomorrow?
您認為約翰能在明天之前完成裝修嗎？
5. prompt (v.) 提示
Can you give me a prompt if it is time to go?
如果可以的話，可以給我提示嗎？
6. courtesy (n.) 好意，禮節、免費提供
He wrote back to her out of courtesy.
他出於禮貌回信給她。
7. displays (v.) 陳設、陳列
The store displays must be consistent.
商店陳設必須一致。
Dialogue
Read the dialogue aloud with your teacher.
Rudy, what we’re proposing is a strategy based around driving customer engagement through digital tools to ultimately help you increase revenue. I’ve prepped a demo that I’d like to show you.
Rudy，我們現在提出的策略是通過使用移動工具來增加消費者的活躍度，最終幫助你提升銷售額。我準備了一個演示給你看。
Of course.
好的。
Now this is Lisa. She’s 28, works in marketing, enjoys fashion, music, decorating: In other words, your typical customer. With our solution, the minute she walks into one of your stores, she receives a prompt to connect to free Wi-Fi, courtesy of your store.
這是Lisa，28歲，做市場工作，她喜歡時尚、音樂、和家裝。換句話說，她是你的典型顧客。通過我們的解決方案，Lisa以後一走進你們的商店，就會收到連接WiFi的提示，表明這項服務是由你們免費提供的。
Ok. And what happens next?
好。那接下來呢？
She’s taken to a landing page where she sees beautifully curated content of new decorating trends this season.
她會被帶到一個登陸頁面，看到精心編排的當季家裝流行趨勢。
Well, we already do that in our store displays.
嗯，可是我們的實體店已經有這些最新趨勢的陳列了。
Yes, and you do a wonderful job of that. But we can help you expand and scale what you do in your stores to reach a significantly bigger audience.
是，而且你們做的非常棒。但是，我們能幫你把目前實體店的陳列帶給更大的受眾群，幫你提升規模。
Ok. Sorry, I didn’t mean to interrupt. Please continue.
明白了。對不起，剛才不是故意打斷你的。請繼續。
As Lisa browses the content, she will receive information on where to find the items in the store and be able to see customer reviews.
Lisa會接著瀏覽內容，也會收到信息，告訴她可以在門店哪裡找到她喜歡的商品，她也能瀏覽其他消費者的點評。
Will she be able to purchase the items on her phone too?
她能在手機上完成購買嗎？
Yes. She’ll have the option of purchasing it in-store or on her phone. It will help you deliver a great shopping experience without relying on sales clerks. She will also receive digital coupons. In addition, we’ve designed a social layer to encourage her to share her shopping experience in her social media circle.
對。她會有線上和實體店購買這兩種選項。這可以幫你給消費者提供更好的購物體驗，而且無須依賴店員。顧客也會收到電子折扣券。而且，我們還設計了社交板塊來鼓勵客戶在社交圈里分享她的購物體驗。
Um. Well, I can’t say I’m completely sold. But you’ve definitely answered many of my questions.
嗯。好吧，雖然我現在還不是完全信服，但是你已經回答了我心裡的很多問題。
And Rudy besides what you just saw, we‘ll also give you an invaluable data footprint to give you customer insights you’ve never had before. In today’s world, you really can’t afford to miss those.
Rudy，除了你剛看到的，我們還會給你提供非常有價值的數據追踪，讓你得到前所未有的客戶理解。這個時代，你絕對不能沒有這些信息。
Ok, Terry. I like what I saw today and would like to move ahead with a proof of concept trial.
好吧Terry，我很喜歡今天你展示的。我希望可以開始一個可行性驗證試用。
That’s excellent! Let’s look at the specifics then…
太好了！然後讓我們看一下細節…
Grammar
The suffixes -ed/-ing
When we are talking about business, we’re fundamentally talking about selling things. But when we use the words sell or sold, we’re not always talking about business. We can also sell someone on an idea, which means convince or persuade them. For example, in today’s lesson, the client tells the agent that he’s not quite “completely sold”, which means that he’s interested in the idea, but hasn’t been totally persuaded yet.
1. How did you manage to sell your wife on the idea of a separate vacation?
2. Frankly, I’m just not sold on the strategy.
3. I’m still not really sold on the idea of mobile payments. Are they safe?
4. Our client is as good as sold on the project: we just need to nudge him over the finish line.
5. ____________________________________________________________.
DISCUSSION
Make a conversation with your teacher.
1.What do you think are the disadvantages of having an online shop?
