Unit 28
Livestreaming e-commerce

Workplace English/Career Development


Share your ideas with your teacher and try to make sentences.

What do you think is a livestreaming e-commerce?


Repeat  these  sentences  after  your  teacher.

1. gargantuan (adj.) 龐大
The sales you can get is gargantuan!

2. powerhouse (n.) 廠房
Amazon is a powerhouse company.

3. turn a blind eye (v.) 視而不見
Please turn a blind eye to my mistake.

4. transaction volume (phr.) 交易量
Who can ignore the sort of transaction volume?

5. churn out (v.) 生產出來
The machine will churn out seeds.

6. unfathomable (adj.) 深不可測
The impact on the sales was unfathomable!

7. revolutionization (phr.) 革命化
E-commerce will soon undergo revolutionization.

8. blatantly (adv.) 公然地
He blatantly made a mistake during that interview.


Read the dialogue aloud with your teacher.

The profit generated through livestreaming e-commerce recently has been gargantuan!

Undoubtedly! Even western powerhouse companies like Amazon haven’t been able to turn a blind eye.
肯定的! 即使像亞馬遜這樣的西方巨頭公司也不能對此視而不見了。

Well, who can ignore the sort of transaction volume that livestreaming in China has been able to churn out?

Yeah, shopping channels have been around for ages, and billions in a day was
practically unfathomable before now.
是的,電視購物其實已有很長的歷史了。 以前的話,日成交額數十億幾乎是難以想像的。

And now it’s a reality. What we’re witnessing appears to be the simultaneous revolutionization of shopping and entertainment.
現在它變成了現實。 似乎我們正在見證購物和娛樂業同時發生變革。

It’s blatantly obvious that it’s not just for gamers anymore.

Nope, it’s about engaging with your favorite superstars while buying your favorite name brand products.

It seems we’re at a crossroads where consumption patterns and technology have met in a serendipitous way.

I’m just interested to know how real-time engagement will fit into future global marketing strategies.

Yeah, or now that we live in the age of big data, how brands will leverage data
gleaned from their livestreams.
是的。 我也想知道,現在我們生活在這個大數據時代,品牌將如何利用從直播中收集的數據。

My gut tells me online shopping will continue to move into uncharted territory.



The idiom “to be at a/the crossroads” means to be at a point in which an important change happens or decision must be made. For instance, “As a new graduate, I’m at the crossroads. I can choose to find a job or continue on to a master’s degree.“

The relative pronoun “where” can also be added to this phrase to further explain the situation. For instance, “As a business, we’re at the crossroads where we need to decide if we want to play it safe or start taking risks.“

Likewise, in today’s lesson, the speaker said, “It seems we’re at a crossroads where consumption patterns and technology have met in a serendipitous way.” Here “the crossroads” refers to the point at which consumption patterns and technology have met to create a good change.

1. At this crossroads in history, there’s no telling what will happen next.

2. By my early 30s, I was at a crossroads, not knowing where to go.

3. We’re at a crossroads in our relationship where we need to decide whether or not we want to have kids.


Make a conversation with your teacher.

1.What can you observe in a livestreaming e-commerce video?