Flor de Caña Rum commemorates 130 years of commitment to sustainability


Few companies in the world can boast more than a century of heritage, remaining a family business across five generations and holding the world’s top sustainability credentials: Carbon Neutral and Fair Trade. That’s Flor de Caña Rum, who has been nestled at the base of an active volcano producing its unique brand of sustainably made rums since 1890. This is its story.

In 1875, Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, left behind his family and the comforts of the old continent to travel to the exotic country of Nicaragua. After a series of successful business ventures, in 1890 he came across the country’s most fertile lands, right at the base of Nicaragua’s tallest and most active volcano: the San Cristóbal.

Fascinated by the landscape, he decided it was the perfect spot to establish an agro-industrial mill and later a distillery. Time proved him right. The fertility of the soil, the mineral-rich water and the hot volcanic climate to which the barrels are exposed, come together to give Flor de Caña the exceptionally smooth flavour it is known for. 130 years later, Flor de Caña Rum, which is aged naturally without sugar or artificial ingredients, is present in over 70 countries and its quality has earned it the industry’s highest distinction: “Best Rum Producer of the Year” by the International Wine and Spirit Competition in London.

And so, in 2020, Flor de Caña commemorates 130 years of passion for excellence, producing premium quality rums in a sustainable manner. But nestled in the shadow of a towering volcano, among the emerald forests that surround the distillery, Flor de Caña does not take its achievements for granted. The brand is looking to the future, to further expand its commitment to sustainability, staying true to its values and becoming a point of reference for the industry.

Today's Vocabulary

1. heritage (n)
property that is or may be inherited

2. nestled (v)
settle or lie comfortably within or against something.

3. exotic (adj)
originating in or characteristic of a distant foreign country.

4. ventures (n)
a risky or daring journey or undertaking.

5. fascinated (adj)
strongly attracted and interested.

6. commemorates (v)
celebrate (an event, a person, or a situation) by doing or building something.

7. distillery (n)
a place where liquor is manufactured.

  1. What is the name of the distillery that  has been nestled at the base of an active volcano?

  2. What does Flor de Caña Rum earn?

  3. Who is Alfredo Francisco Pellas Canessa?

  4. What is the name of Nicaragua’s tallest and most active volcano?

  5. When has Flor de Caña Rum founded?
  1. How often do you drink alcohol ?

  2. How old are you when you first try alcoholic drinks?

  3. Are the drinking and driving laws in your country too strict?

  4. What are the most popular forms of alcohol in your country?

  5. Is Rum healthier than beer?