Few companies in the world can boast more than a century of heritage, remaining a family business across five generations and holding the world’s top sustainability credentials: Carbon Neutral and Fair Trade. That’s Flor de Caña Rum, who has been nestled at the base of an active volcano producing its unique brand of sustainably made rums since 1890. This is its story.

In 1875, Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, left behind his family and the comforts of the old continent to travel to the exotic country of Nicaragua. After a series of successful business ventures, in 1890 he came across the country’s most fertile lands, right at the base of Nicaragua’s tallest and most active volcano: the San Cristóbal.

Fascinated by the landscape, he decided it was the perfect spot to establish an agro-industrial mill and later a distillery. Time proved him right. The fertility of the soil, the mineral-rich water and the hot volcanic climate to which the barrels are exposed, come together to give Flor de Caña the exceptionally smooth flavour it is known for. 130 years later, Flor de Caña Rum, which is aged naturally without sugar or artificial ingredients, is present in over 70 countries and its quality has earned it the industry’s highest distinction: “Best Rum Producer of the Year” by the International Wine and Spirit Competition in London.

And so, in 2020, Flor de Caña commemorates 130 years of passion for excellence, producing premium quality rums in a sustainable manner. But nestled in the shadow of a towering volcano, among the emerald forests that surround the distillery, Flor de Caña does not take its achievements for granted. The brand is looking to the future, to further expand its commitment to sustainability, staying true to its values and becoming a point of reference for the industry.