Unit 09
Online lead generation
職場攻略/辦公日常
Workplace English/Communication in Workplace
BRAIN STORM
Share your ideas with your teacher and try to make sentences.
What do you think is an Online Lead Generation?
VOCABULARY
Repeat these sentences after your teacher.
1. way above (phr.) 大大超過
This is way above our planned cost.
這遠高於我們的計劃成本。
2. experimenting (n.) 做試驗
We are still experimenting online.
我們仍在網上進行實驗。
3. online lead generation (phr.) 網路拓展銷路
We are experimenting online lead generation.
我們正在嘗試在線銷售線索。
4. outperforming (v.) 勝過
This ad is outperforming the other 3 ads.
該廣告的表現優於其他3個廣告。
5. qualify (v.) 具有資格，達標
Can I qualify for a promotion?
我可以晉升嗎？
6. prospects (n.) 潛在使用者
How did you get your prospects?
您是如何得到潛在客戶的？
7. incentives (n.) 獎勵計劃
What incentives will we get?
我們將獲得什麼激勵？
Dialogue
Read the dialogue aloud with your teacher.
I’m looking at your sales results for last quarter, and they are way above forecast. This is a great result. Where did these sales come from?
我在看你上一季度的銷售結果，遠遠超出了預期。 成績非常好。 這些銷售是從什麼管道來的？員工。
We’ve been experimenting with online lead generation and it’s outperforming all our other sources.
我們在試驗通過網上拓展銷路，而其效果要比我們其他的管道好很多。
How does it work?
我們在網上有一個表格，我們對註冊的潛在使用者可以提供不同的獎勵計劃。 網上表格所提出的問題可以來甄別真正的潛在使用者。
Well, we have a web form on our site where prospects can sign up for different incentives. The questions in the web form qualify the prospects.
並且把有較高購買潛力的客戶名單直接傳給銷售團隊。 一切都是自動的，所以從成本上來說非常划算。
And we pass the high-potential leads straight to the sales team. It‘s all automated, so it’s really cost-effective.
並且把有較高購買潛力的客戶名單直接傳給銷售團隊。 一切都是自動的，所以從成本上來說非常划算。
And how do the leads convert?
這些潛在用戶轉換得如何？
Just as well as the leads from our other sources. The conversion rate is 6.5%.
就跟從其他銷售管道來的一樣，轉換率是6.5%。
So the increase in sales is a result of an increase in your total number of leads, rather than an increase in conversion rate.
所以銷售額提升是因為你的潛在用戶的數量增加了，而不是轉換率的提高。
Exactly. That’s right.
沒錯，是這樣的。
Expansion
Make a conversation with your teacher.
way above
1.Our conversion rate is way above last month’s. Great job, everyone!
2.Our sales are way above target.
3.We’re way above the competitors.
just as well as
1.I think online lead generation will work just as well as our traditional sources. And it’s much cheaper.
2.Our sales are okay so far. We’re doing just as well as we were last year.
3.This advertising campaign is going just as well as we expected.
Grammar
副詞片語”rather than”表示比較兩件事,意思是”不願做…而寧願做…”
The adverbial phrase “rather than” creates a subordinate clause that expresses a state or condition that is seen as inferior to another state or condition.
1.Rather than wasting time talking about it, you should just do it.
2.You should just admit that you’re wrong, rather than trying to blame other people.
3.He should hire someone to do it for him, rather than doing it himself. It would save him a lot of time.
4.It’s a shame that the two of them continue to fight, rather than working out their differences.
5.I think I’m going to save my money to buy a house, rather than go traveling abroad.
DISCUSSION
Make a conversation with your teacher.
1.How do you think will you get leads or prospect customers to increase your sales?
