Unit 30
Social media strategy
職場攻略/辦公日常
English for the workplace/Communication in workplace
BRAIN STORM
Share your ideas with your teacher and try to make sentences.
What social media strategy have you observed in your social media account or in social media sites?
VOCABULARY
Repeat these sentences after your teacher.
1. difference (n.) 區別
Facebook and yahoo had a huge difference.
Facebook和yahoo有很大的不同。
2. effective (adj.) 有效的
How can you be an effective influencer?
你如何才能成為有效的影響者？
3. Facebook (n.) 臉書
Do you have a Facebook account?
你有一個Facebook帳戶？
4. Twitter (v.) 美國著名社交網站”推特網”
He is always active on twitter.
他一直活躍在Twitter上。
5. Pinterest (phr.) 美國著名社交軟體”拼趣”
Pinterest has many pictures.
Pinterest有很多圖片。
6. Instagram (v.) 美國著名社交軟體
Your Instagram pictures are so amazing!
你的Instagram圖片太神奇了！
7. rely on (v.) 依靠
You can rely on me.
你可以依靠我。
8. involved (adj.) 加入
Are you involved in the crime?
您是否參與了犯罪活動？
Dialogue
Read the dialogue aloud with your teacher.
Hey Jason, I was wondering if you could help me out with something. I need to figure out the difference between all of these different social media channels.
嗨，Jason。 你能不能幫我點忙？ 我需要瞭解這些不同的社交媒體平臺有什麼不同。
Sure, I can help with that. What do you want to know?
沒問題，我能幫忙。 你想知道些什麼？
Well, I need to know what the differences are and how I can use each one in the most effective way.
我想要知道它們有什麼不一樣，還有怎麼最好地利用每一個。
Ok, so the big four are Facebook, Twitter, Pinterest, and Instagram. Facebook and Twitter are similar in that they both rely on text, while Pinterest and Instagram both rely on visuals.
好的。 最大的四個社交媒體平臺是Facebook， Twitter， Pinterest和Instagram。 Facebook和Twitter比較像，都是文 字信息為主。 Pinterest和Instagram都是圖片多。
I see…
我明白了。
One of the main differences between Facebook and Twitter is that Twitter posts must be 140 characters or less. The main difference between Pinterest and Instagram is that on Pinterest, you are creating what are basically online vision boards, whereas on Instagram you are posting only a single photo or video.
Facebook和Twitter主要的區別是Twitter只能發佈140個字以內的資訊。 Pinterest和Instagram主要的不同是在 Pinterest主要是使用者用它製作在線圖片拼圖。 Instagram你可以上傳一張照片或一段視頻。
Great, now how can I use each one in the most effective way?
太棒了，那我該怎麼更好地利用它們呢？
Facebook is great for giving your business an online “face.” Twitter is for posting ideas or thoughts and is a good place to get followers involved in discussion.
Facebook能很好地在網上展現你們的“公司形象”。 Twitter可以用來發佈點子和想法，而且可以讓你產品的粉絲參 與討論。
Ok, I’m still following.
好的，還有呢
Pinterest is a great place to establish brand authority or increase brand awareness. Finally, Instagram is a great way to keep fans up-to-date on everything about your company with just a picture or video.
Pinterest可以用來樹立品牌權威、提高品牌知名度。 最後，你可以通過在Instagram上發照片或者視頻來讓粉絲瞭解公司的最新動態。
I think I got it… That was a lot of information.
我明白了…… 資訊量好大啊。
Don’t worry, just try out the different sites and you’ll figure it out pretty quickly
別擔心，只要你多試試不同的網站就能很快上手了。
I hope so! Thanks so much for all of your help.
希望如此。 謝謝你的説明！
No worries! Let me know if you need anything else.
別客氣，需要幫忙的話隨時告訴我。
Let's Practice
Make it right.
What do you want to __________?
1.know
2.explore
Great, now how can I use each one in the most _____ way?
1.regulative
2.effective
“get followers involved in discussion.“ means: ____ .
A.get followers to participate.
B.get followers to vote.
C.get followers to reply.
D.get followers to be curious.
Great, now how can I use each one in the most ____ way?
A.straight
B.effective
C.affective
D.great
Facebook is great for giving your business an __(1.)__ “face.” Twitter is for __(2.)__ideas or thoughts and is a good place to get __(3.)__ involved in discussion.
internet / online / posting / giving / followers / subscribers
DISCUSSION
Make a conversation with your teacher.
1.What social media strategy have you seen, that you think is not good?
